Carlos Alberto de Oliveira Andrade, the Man Behind CAOA
Automobile sales manufacturing in Brazil has come a long way since the country has opened its doors to the importation of automobiles in 1990. Releasing itself from protectionist economic policies proved to be a huge boon for the car industry as more cars entered the market, which in turn reduced the costs of purchasing cars. Both changes have allowed the automotive industry to boom in Brazil and have created many opportunities for entrepreneurs. Carlos Alberto de Oliveira Andrade, the creator of the corporation CAOA, saw the opportunity in these economic changes and has expanded his empire accordingly.
He created the company CAOA in 1979 after he recognized another opportunity. After placing a deposit on a new automobile the dealer went bankrupt. No longer able to receive his new car, Carlos Alberto de Oliveira Andrade, rather than forfeiting his deposit, took over the car dealership in exchange. He worked very hard and within six years turned his small dealership into one of the top dealerships in the country. With his large dealership network in place, he was in a good position to take advantage of Brazil’s economic policies and in 1992 began distributing Renault automobiles. He continued that relationship until 1998 when Renault constructed their own facility. Carlos Alberto de Oliveria Andrade and CAOA then developed an importation agreement with Subaru, and then Hyundai and finally, in 2009 CAOA opened a manufacturing facility in Anapolis, Goias. The CAOA facility manufactures the Hyundai HR, HD, and the IX35 models. Then, in 2017, CAOA acquired the interest in Chery automobiles and created CAOA Chery.
As the Brazilian automobile industry, market potential continues to grow, so will the opportunities to increase exportation and encourage even more economic growth. It will be interesting to see how CAOA Chery seizes these opportunities and expands its manufacturing and distribution network throughout Brazil and potentially, worldwide.