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Lori Senecal : A Talented, Creative, Successful Marketing Executive


McGill University graduate Lori Senecal is a marketing executive to watch. Currently the Global CEO of the New York City based advertising and marketing agency Crispin Porter & Bogusky, Senecal has a track record of helping the companies with which she works to make significant strides. At Crispin, Porter and Bogusky Senecal is in charge of global growth and expansion. While coordinating the firm’s 9 international offices she has played a major role in making the company more inventive, collaborative and agile. The company has successfully spread into new areas due to Senecal’s leadership and her focus on developing the talent of her staff.

Lori Senecal’s work has not gone unnoticed, reveals the Wall Street Journal. CP&B was named among the ‘Creativity Innovators of the Year’ and Senecal among the “Agency Executives to Watch’ by Advertising Age. When she was CEO of MDC Partners, Crain’s named the company to their list of the ‘Best Places to Work in NYC’ by Crain’s and for three consecutive years Advertising Age named it among the ‘Standout Agencies’. In 2013 the AWNY Game Changer Awards gave her a Quantum Leap award for her leadership and innovation and in 2014 Lori Senecal was named one of the ‘Women to Watch’ by Advertising Age.

From 2009 until 2015 Senecal held a wide range of positions at the advertising firm kirshenbaum bond senecal and partners. Those positions included CEO, president, chairman and global executive chairman. When she began the agency was a domestic concern with a 250 person staff. When she left they had customers worldwide and a staff of more than 900 people. Prior to that Lori Senecal worked with McCann Erickson from 2003 until 2009. She co-founded and ran their TAB Ideation division from 2003 to 2007. She also spent 18 months as Global Chief Innovation Officer for McCann Worldgroup. Then from 2007 until 2009 she was company president. She’s currently on the Ad Council’s board of directors.

Throughout her career in advertising Lori Senecal has been known for her strategic vision, marketing skills and strategy and her talent for business development. Having benefitted from mentorship early in her career, Senecal is ommitted to ensuring people, especially women, in any company she works are given the opportunity to work with mentors the help them reach their full potential.

Maintaining a healthy lifestyle is also vitally important to Lori Senecal. She does so by eating nutritious meals and getting regular exercise.

Read More: http://www.campaignlive.com/article/cp+b-opens-shop-beijing/1408916

 

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