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Omar Yunes Wins the Best Franchisee of the World Competition


Omar Yunes, an investor and the owner of a major franchise of Sushi Itto in Mexico, won the Best Franchisee of the World BFW award – 2015. The event held on Dec. 5, 2015, in Florence, Italy, which was attended and participated by various franchisees around the world. The franchise has 13 shops in Mexico, including in Mexico City, Veracruz, and Puebla. “I am very delighted, and I would like to say that I am just a representative of more than 400 coworkers from 13 units, and the great feat is only because of their hard work. I thank them for their sincere efforts and also show my gratitude to the brand which gave us space for innovation,” Yunes said.

Interestingly, the 2015 BFW competition was participated by franchisees from 34 countries which include Argentina, Mexico, Brazil, France, Portugal, Italy, Hungary, and more. Each of the franchisees was evaluated on parameters such as influence on the network, contributions with respect to knowledge, the motivation of employees, savings that are implemented, the improvements proposed to the network and model, and more. The competition did not consider the brand of the network as a parameter. Diego Elizarrarrás, the BFW Mexico organizer, confirmed that Omar won the prestigious award due to he acted as a change factor in the franchise relationship in the network by implementing control boards to ensure clearer units and better management for information. Even the CEO of Sushi Itto, Benjamin Cancelmo, found to be elated with the feat and confirmed the efforts to give remarkable flavor, unique hospitality, and excellent customer service has paid off.

Omar Yunes started his franchise business ventures at the age of 21 when he partnered with the Japanese food chain for the first time. Currently, he holds 10 percent of the total units of the network. He participated and won the BFW Mexico event which held in November 2015, which made him eligible to participate in the BFW world competition. Omar is known for implementing the latest technology within his units to ensure better and efficient management. He is also a driving force behind the professional service of the staff to the customers.

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