Whitney Wolfe Herd Talks Bumble Business Plan
Recently, Bumble founder Whitney Wolfe Herd found herself on the cover of Forbes magazine. As the founder of one of the most popular dating apps in the world, Herd is a powerful woman in a field dominated by men. Hers is a unique voice in the world of big tech.
Herd’s path to success had a rocky beginning. She was a key member of team that started Tinder. At the time, she was dating that app’s founder. After they split, she claimed that he’d stripped her of her co-founder status. He called her names, and was asked to step down. Rather than sulk or feel defeated, Whitney Wolfe Herd knew she had to move on.
Her creation, Bumble, puts women in the driver’s seat when it comes to dating. This app has been experiencing incredibly growth. Business grew by over 70% in 2016, and Herd rejected an offer to sell to Match for $450 million. So far, waiting has proved the right decision. Today, Bumble is valued at over $1 billion.
Whitney Wolfe Herd has used her newfound clout to try and empower women. She truly believes that women’s insights are important, and that given a voice, they’ll be able to make effective changes in the world.
Herd’s app is an example of this. Harassment and unwanted pictures have been a big problem for women in the online dating space. But putting women in the driver’s seat has revolutionized the way the system works. One small twist helped Bumble stand out from the pack and take off.
Headquartered in Austin, Texas, Bumble takes advantage of that city’s reputation for media-savvy young people. Bumble’s staff is among the best in the business at what they do. Most, about 75%, are also women. Because of the way the app is designed and who the target market is, their insights are invaluable.
Whitney Wolfe Herd found her own perfect match before she started Bumble. Michael Herd, who she married last year in Italy, stood by her during her rocky exit from Tinder. With Bumble, she hopes to help users find the type of relationship that she has now.
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